- ALCHEMY - GALLERY EVENT
- PRATT PROJECTS
Alchemy is a gallery initiative that celebrates the beauty, history, and scientific significance of the chemical elements through a cohesive visual identity and exhibition campaign. The project explores how graphic design can transform scientific concepts into engaging visual experiences, making complex information accessible to a broad audience.
The identity system was developed across multiple touchpoints, including exhibition posters, social media content, and informational brochures. Each piece was designed to maintain a consistent visual language while serving a distinct purpose: capturing attention, promoting the exhibition, and educating visitors.
Inspired by the structure of the periodic table and the transformative nature of alchemy, the designs combine bold typography, dynamic layouts, and a contemporary aesthetic to create a memorable gallery experience.