- PRATT PROJECTS Drowse - Drowse is a speculative design project that explores the future of sleep through a neural implant designed to induce controlled states of rest, relaxation, and dreaming. Created as both a product and brand experience, the project examines how emerging technologies could transform one of the most fundamental human needs: sleep.
The concept centers around a small implantable chip that allows users to regulate their sleep cycles, enter lucid dream states, and achieve deeper, more restorative rest through personalized neurological stimulation. Drowse reimagines sleep as a customizable experience tailored to individual needs and lifestyles.
The project extended beyond the product itself into a complete brand ecosystem, including visual identity development, packaging design, user experience considerations, subscription-based service models, and ethical disclaimers. Through speculative storytelling and world-building, Drowse raises questions about convenience, technological dependence, and the commercialization of human biological functions.